The KidsMatter Early Childhood (KMEC) initiative is a pilot study that has been implemented in a very diverse group of Australian early childhood services that provide education and care for young children of differing ages. These early childhood education and care (ECEC) services are operating in a policy environment that is concerned with reform to early childhood services nationally, and so are experiencing significant change. As such the design of future versions of the KMEC initiative needs to be mindful of the diverse and dynamic nature of the early childhood education field.