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Article
The next generation of news consumers: Children’s news media choices in an election campaign
Political Communication
  • James L. Simon, Fairfield University
  • Bruce D. Merrill
Document Type
Article
Publication Date
1-1-1997
Abstract
Children of all ages are more likely to use electronic sources of information such as television and radio-than they are print sources-such as newspapers and magazines-according to a variety of studies. This study examines whether this tendency continues if the children are forced by their primary and secondary school teachers to use multiple news sources-of their own choice-to follow an election campaign. Based on responses from an extraordinarily large sample of 24,348 children, this study focuses on media use by participants in the Kids Voting USA civics education program. Study results demonstrate that even when seeking campaign information in 1994, a non-presidential election year when the emphasis was more on state and local races, children overwhelmingly preferred television and radio as sources of information. Newspaper usage trailed both electronic forms even when a child's family subscribed to a paper. The study found no significant difference between White and non-White children in their choices and uses of information sources. The large sample size also allowed for a detailed look at often neglected subgroups such as Native American children (n = 1,114) and Asian-American children (n = 768).
Comments

Copyright 1997 Taylor and Francis

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Published Citation
Simon, James & Merrill, Bruce D. (1997). "The next generation of news consumers: Children’s news media choices in an election campaign." Political Communication, 14(3), 307-321.
DOI
10.1080/105846097199344
Citation Information
James L. Simon and Bruce D. Merrill. "The next generation of news consumers: Children’s news media choices in an election campaign" Political Communication Vol. 14 Iss. 3 (1997)
Available at: http://works.bepress.com/james_simon/12/