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Presentation
How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education
Academy of Marketing Conference (2010)
  • Paul Harrigan, University of Southampton
  • James Seligman, University of Southampton
Keywords
  • Marketing,
  • Higher Education,
  • Technology,
  • Marketing DNA
Publication Date
July, 2010
Citation Information
Paul Harrigan and James Seligman. "How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education" Academy of Marketing Conference (2010)
Available at: http://works.bepress.com/james_seligman/2/