Contribution to Book
New Media Challenges in the Twenty-First Century
WCBT Faculty Publications
Document Type
Book Chapter
Publication Date
1-1-2010
Disciplines
Abstract
As competition for consumer ‘‘attention’’ intensifies, the challenge for football enterprises worldwide is to gain a competitive advantage. Competition for attention, therefore, has become a major tenet for integrating new media within football enterprises.
DOI
10.1016/B978-1-85617-544-9.00003-5
Citation Information
Santomier, J.A. & Costabiei, A. (2010). New media challenges in the twenty-first century. In S. Chadwick & S. Hamil (Eds). Managing football: An international perspective (pp. 37-54). Amsterdam: Elsevier/Butterworth-Heinemann.
ISBN 9781856175449 (pbk.)