New Media and International BusinessWCOB Faculty Publications
Document TypeBook Chapter
AbstractChapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level as the sport industry continues its global expansion. Covers the business aspects of sport marketing, sport media and information technology, sport event management, and sport tourism.
Citation InformationJames Santomier, Joshua Shuart and Artur Costabiei. "New Media and International Business" (2012)
Available at: http://works.bepress.com/james_santomier/8/