“Managing the business environment: Hong Kong & beyond” allows managers to define and even anticipate those external threats and opportunities which frequently determine business success. In our increasing turbulent business environment it is essential for managers to adapt to ensure their company’s survival. However, many companies still pay insufficient attention to one of the most important factors affecting this survival -- environment analysis.
Drawing on his considerable experience as a senior manager both in Hong Kong and the United Kingdom, James S Pounder analyses the universal forces involved in environmental analysis. Through his use of Hong Kong examples, he also focuses on those aspects of the environment peculiar to Hong Kong.
As a result “Managing the business environment” is a practical and comprehensive guide to ways in which managers can deal with their business environment. It gives both the management student and practicing manager a means of understanding the complex relationship between survival and the management of the business environment.