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Selected Works of James Pokrywczynski
Article
In-arena Signage Registers Brand Names with Sports Fans; Rotating Signage has Higher Sponsor Recall than Still Signs
Team Marketing Report
  • James Pokrywczynski, Marquette University
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Document Type
Article
Language
eng
Format of Original
1 p.
Publication Date
7-1-1991
Publisher
Team Marketing Report
Disciplines
Comments

Published version. Team Marketing Report, (July 1991): 7. Publisher Link. © 1991 Team Marketing Report. Used with permission.

Citation Information
James Pokrywczynski. "In-arena Signage Registers Brand Names with Sports Fans; Rotating Signage has Higher Sponsor Recall than Still Signs" Team Marketing Report (1991) ISSN: 1097-119X
Available at: http://works.bepress.com/james_pokrywczynski/75/