Article
An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Event Planners
Journal of Hospitality & Leisure Marketing
(1993)
Disciplines
Publication Date
1993
Citation Information
James Pokrywczynski. "An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Event Planners" Journal of Hospitality & Leisure Marketing Vol. 1 Iss. 4 (1993) Available at: http://works.bepress.com/james_pokrywczynski/7/