Contribution to Book
Henderson Advertising [Encyclopedia Entry]
Advertising Age Encyclopedia of Advertising
Document Type
Contribution to Book
Language
eng
Publication Date
1-1-2003
Publisher
Taylor & Francis
Original Item ID
DOI: 10.4324/9781315062754
Disciplines
Citation Information
James Pokrywczynski. "Henderson Advertising [Encyclopedia Entry]" Advertising Age Encyclopedia of Advertising (2003) ISSN: 978-1-57958-172-5 Available at: http://works.bepress.com/james_pokrywczynski/68/
"Henderson Advertising [Encyclopedia Entry]," in Advertising Age Encyclopedia of Advertising. Eds. John McDonough, Karen Egolf and Jacqueline V. Reid. New York, NY : Taylor & Francis (Routledge), 2003: 731-732. Publisher Link.