Article
Review of Guts: Advertising From the Inside Out by John Lyons
The Journal of Advertising
Document Type
Article
Language
eng
Publication Date
1-1-1988
Publisher
Taylor & Francis
Disciplines
Citation Information
James Pokrywczynski. "Review of Guts: Advertising From the Inside Out by John Lyons" The Journal of Advertising (1988) ISSN: 0091-3367 Available at: http://works.bepress.com/james_pokrywczynski/67/
The Journal of Advertising, Vol. 17, No. 4 (1988): 58-59. Permalink.