Contribution to Book
Cramer-Krasselt [Encyclopedia Entry]
The Advertising Age Encyclopedia of Advertising
Document Type
Contribution to Book
Language
eng
Publication Date
1-1-2003
Publisher
Taylor & Francis
Disciplines
Citation Information
James Pokrywczynski and John McDonough. "Cramer-Krasselt [Encyclopedia Entry]" The Advertising Age Encyclopedia of Advertising (2003) ISSN: 1579581722 Available at: http://works.bepress.com/james_pokrywczynski/66/
Published version. "Cramer-Kasselt," in The Advertising Age Encyclopedia of Advertising, Vol. 1. Eds. John McDonough and Karen Egolf. New York: Taylor & Francis (Routledge), 2003: 418-420. Publisher Link. © 2003 Taylor & Francis (Routledge). Used with permission.