Article
An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs
Journal of Hospital Marketing & Public Relations
Document Type
Article
Language
eng
Format of Original
3 p.
Publication Date
1-1-1994
Publisher
Taylor & Francis
Original Item ID
doi: 10.1300/J043v08n02_03
Disciplines
Citation Information
James Pokrywczynski. "An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs" Journal of Hospital Marketing & Public Relations (1994) ISSN: 1539-0942 Available at: http://works.bepress.com/james_pokrywczynski/62/
Journal of Hospital Marketing & Public Relations, Vol. 8, No. 2 (1994): 15-17. DOI.