Article
Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall
Journal of Media Planning
(1994)
Disciplines
Publication Date
1994
Citation Information
James Pokrywczynski. "Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall" Journal of Media Planning Vol. 2 Iss. 1 (1994) Available at: http://works.bepress.com/james_pokrywczynski/5/