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Article
Brand Logos More Prevalent In Recent News Sports Photos
Newspaper Research Journal
  • James Pokrywczynski, Marquette University
  • John Carvalho, Auburn University
  • Thomas Preston, Jr., Gainesville State College
Document Type
Article
Language
eng
Format of Original
9 p.
Publication Date
9-1-2010
Publisher
Association for Education in Journalism and Mass Communication
Disciplines
Abstract

The exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.

Comments

Published version. Newspaper Research Journal, Vol. 31, No. 4 (September 2010): 29-37. Permalink. © Association for Education in Journalism and Mass Communication: Newspaper Division 2010. Used with permission.

Citation Information
James Pokrywczynski, John Carvalho and Thomas Preston. "Brand Logos More Prevalent In Recent News Sports Photos" Newspaper Research Journal (2010) ISSN: 0739-5329
Available at: http://works.bepress.com/james_pokrywczynski/46/