Brand Logos More Prevalent In Recent News Sports PhotosNewspaper Research Journal
Format of Original9 p.
PublisherAssociation for Education in Journalism and Mass Communication
AbstractThe exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.
Citation InformationJames Pokrywczynski, John Carvalho and Thomas Preston. "Brand Logos More Prevalent In Recent News Sports Photos" Newspaper Research Journal (2010) ISSN: 0739-5329
Available at: http://works.bepress.com/james_pokrywczynski/46/