Article
Brand Logos More Prevalent In Recent News Sports Photos
Newspaper Research Journal
Document Type
Article
Language
eng
Format of Original
9 p.
Publication Date
9-1-2010
Publisher
Association for Education in Journalism and Mass Communication
Original Item ID
DOI: 10.1177/073953291003100404
Disciplines
Abstract
The exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.
Citation Information
James Pokrywczynski, John Carvalho and Thomas Preston. "Brand Logos More Prevalent In Recent News Sports Photos" Newspaper Research Journal (2010) ISSN: 0739-5329 Available at: http://works.bepress.com/james_pokrywczynski/46/
Published version. Newspaper Research Journal, Vol. 31, No. 4 (September 2010): 29-37. DOI. © 2010 Association for Education in Journalism and Mass Communication: Newspaper Division. Used with permission.