"Sports Marketers Need Better Evaluation Tools" by James Pokrywczynski

Selected Works of James Pokrywczynski

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Article

Sports Marketers Need Better Evaluation Tools

Sports Business Journal (1997)

James Pokrywczynski, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

January 21, 1997

Citation Information

James Pokrywczynski. "Sports Marketers Need Better Evaluation Tools" Sports Business Journal (1997)
Available at: http://works.bepress.com/james_pokrywczynski/34/