Article
The perceived informativeness of national and retail advertising
Current Issues and Research in Advertising
(1987)
Disciplines
Publication Date
Fall 1987
Citation Information
James Pokrywczynski, Karen King, Len Reid and Spencer Tinkham. "The perceived informativeness of national and retail advertising" Current Issues and Research in Advertising (1987) Available at: http://works.bepress.com/james_pokrywczynski/11/