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Selected Works of James E. Andrews, Ph.D. MLIS, FAMIA
Article
Factors Influencing Intentions to take Precautions to Avoid Consuming Food Containing Dairy Products: Expanding the Theory of Planned Behaviour
British Food Journal
  • Hung-Yi Lu, National Chung Cheng University
  • Hsin-Ya Hou, National Chengchi University
  • Tzong-Horng Dzwo, National Kaohsiung University of Applied Sciences
  • Yi-Chen Wu, Fu Jen Catholic University
  • James E. Andrews, University of South Florida
  • Shao-Ting Weng, National Chung Cheng University
  • Mei-Chun Lin, National Chung Cheng University
  • Jun-Ying Lu, National Chung Cheng University
Link Find in your library
Document Type
Article
Publication Date
1-1-2010
Keywords
  • Taiwan,
  • Consumer behaviour,
  • Dairy products,
  • Students,
  • Cluster analysis
Digital Object Identifier (DOI)
https://doi.org/10.1108/00070701011074318
Disciplines
Abstract

Purpose

– The melamine milk scandal caused a crisis of confidence in food containing dairy products. The purpose of this paper is to explore the determinants of precautionary behaviour to avoid food containing dairy products among Taiwanese college students.

Design/methodology/approach

– Of the total respondents selected using a multistage cluster sampling plan, 1,213 respondents completed the questionnaire.

Findings

– The survey results showed that subjective norms, attitude, perceived behavioural control, attention to news, and perceived credibility of information are significantly associated with the intention to take precautionary behaviour.

Originality/value

– The paper developed a modified theory of planned behaviour (TPB) that focused on attention and perceived credibility of milk scandal‐related information as additional determinants of precautionary behaviour to avoid food containing dairy products. The inclusion of attention and perceived credibility of information constructs enabled a better model fit than that of the TPB model.

Citation / Publisher Attribution

British Food Journal, v. 112, no. 9, p. 919-933

Citation Information
Hung-Yi Lu, Hsin-Ya Hou, Tzong-Horng Dzwo, Yi-Chen Wu, et al.. "Factors Influencing Intentions to take Precautions to Avoid Consuming Food Containing Dairy Products: Expanding the Theory of Planned Behaviour" British Food Journal Vol. 112 Iss. 9 (2010) p. 919 - 933
Available at: http://works.bepress.com/james_andrews/12/