This essay concerns the political and social psychological roots of the White American electorate’s decision to elect Donald J. Trump as the 45th president of the United States in 2016. The author explains how the Trump presidency is an iconoclastic reaction by the White American electorate to the country’s first African American president, Barack Hussein Obama, and situates the Trump presidency as a White nationalist project dedicated to ensuring that the United States remains a Herrenvolk democratic society in which race is the dividing line between equality and racial subordination. Based on this reasoning, the author contends that scholars of color are ‘free’ to unapologetically pursue race-centered research and scholarly studies committed to the dismantling of White supremacy. The essay concludes with a discussion of why scholars of color and social justice activists must adopt what historians refer to as the longue durée in the quest to end White supremacy.