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Contribution to Book
Jill's House of Cakes
Essentials of Marketing Management: Text and Cases (2004)
  • Jacquelyn Warwick, Andrews University
  • Robert Stevens
  • David Loudon
  • Bruce Wrenn, Andrews University
  • Phylis Mansfield
Keywords
  • Marketing
Disciplines
Publication Date
2004
Publisher
Haworth Press
Citation Information
Jacquelyn Warwick, Robert Stevens, David Loudon, Bruce Wrenn, et al.. "Jill's House of Cakes" Essentials of Marketing Management: Text and Cases (2004)
Available at: http://works.bepress.com/jacquelyn_warwick/5/