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Presentation
The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?
Association of Marketing Theory and Practice Conference (1995)
  • Jacquelyn Warwick, Andrews University
  • Sheila Jones
Disciplines
Publication Date
1995
Citation Information
Jacquelyn Warwick and Sheila Jones. "The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?" Association of Marketing Theory and Practice Conference (1995)
Available at: http://works.bepress.com/jacquelyn_warwick/30/