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Selected Works of Jacquelyn Warwick
Contribution to Book
A Living Case Study for the Introductory Marketing Course
Great Ideas for Teaching Marketing (1997)
  • Jacquelyn Warwick, Andrews University
Disciplines
Publication Date
1997
Editor
Joseph Hair, Charles Lamb, and Carl McDaniel
Citation Information
Jacquelyn Warwick. "A Living Case Study for the Introductory Marketing Course" Great Ideas for Teaching Marketing (1997)
Available at: http://works.bepress.com/jacquelyn_warwick/12/