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Book
Scriptural Foundations for Marketing
(2012)
  • Jacquelyn Warwick, Andrews University
  • Bruce Wrenn, Andrews University
  • Harwood Hoover
Abstract
Marketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God’s Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God’s Word guides the practice.
Keywords
  • Marketing,
  • Biblical Intergration
Disciplines
Publication Date
2012
Editor
Michael E. Cafferky and Bruce Wrenn
Publisher
Andrews University Press
Publisher Statement
Retrieved February 4th, 2015. From: http://www.universitypress.andrews.edu/catalog.php?key=218
Citation Information
Jacquelyn Warwick, Bruce Wrenn and Harwood Hoover. Scriptural Foundations for Marketing. (2012)
Available at: http://works.bepress.com/jacquelyn_warwick/1/