Scriptural Foundations for Marketing(2012)
AbstractMarketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God’s Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God’s Word guides the practice.
- Biblical Intergration
EditorMichael E. Cafferky and Bruce Wrenn
PublisherAndrews University Press
Citation InformationJacquelyn Warwick, Bruce Wrenn and Harwood Hoover. Scriptural Foundations for Marketing. (2012)
Available at: http://works.bepress.com/jacquelyn_warwick/1/