Online social networks are spaces of social display where an astronomical amount of personal information, which would once have been characterized as private, is shared with a loose community of friends or followers. This broad sharing does not preclude participant interest in control, both over the content of the social network profile and over the audience that has access to that profile. Thus, issues of display and control are in tension in the context of online social networking. The goal of this research is to articulate the different subjective perspectives that characterize Facebook users with respect to the control that they exert over content that they share and audience with whom they share it.