Presentation
Contamination perception of second-hand clothing consumption: online vs. offline
American Collegiate of Retailing Association.
(2022)
Abstract
Second-hand clothing is buying of goods that were previously owned by other people. Historically, second-hand clothing shopping is done in person at consignment and thrift stores. Online resale sites have emerged as the fastest-growing segment of online shopping. Product contamination, in particular, is of great concern for consumers when buying second-hand clothing. Contamination refers to consumers' disgust when they know that an object has been physically touched by someone else. As consumer behavior is different in online vs. offline channels, this study hopes to answer: Is there a difference in contamination perception of second-hand clothing between online and offline channels?
Keywords
- Secondhand,
- contamination
Disciplines
Publication Date
Spring March 3, 2022
Location
New Orleans, LA
Citation Information
Jacqueline Parr. "Contamination perception of second-hand clothing consumption: online vs. offline" American Collegiate of Retailing Association. (2022) Available at: http://works.bepress.com/jacqueline-parr/6/