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Jacqueline Parr, MS
Presentation
Building consumer-brand relationships through brand activism: A look into local vs. non-local effect
Recent Advances in Retailing and Consumer sciences (2022)
  • Jacqueline Parr, St. Catherine University
Disciplines
Publication Date
July, 2022
Location
Baceno, Italy
Citation Information
Jacqueline Parr. "Building consumer-brand relationships through brand activism: A look into local vs. non-local effect" Recent Advances in Retailing and Consumer sciences (2022)
Available at: http://works.bepress.com/jacqueline-parr/20/