Skip to main content
profile image
Jacqueline Parr, MS
Presentation
CB-Identifying key factors affecting customer loyalty in a local retailing context-RES
International Textile and Apparel Association (2020)
  • Jacqueline Parr, St. Catherine University
  • Hye-Young Kim, University of Minnesota
Download
Abstract
Local retailers face both challenges and opportunities in this competitive retail landscape. However, what makes these local retailers stand out from large, national stores?  Through a quantitative study, this study attempts to understand the factors that create loyalty to local retailers and thus lead to repeat purchases at their stores.
Disciplines
Publication Date
Fall November, 2020
Location
Virtual
Citation Information
Jacqueline Parr and Hye-Young Kim. "CB-Identifying key factors affecting customer loyalty in a local retailing context-RES" International Textile and Apparel Association (2020)
Available at: http://works.bepress.com/jacqueline-parr/2/