Fluorescence upconversion measurements of hypericin and its methylated analog, O-hexamethoxyhypericin, which possesses no labile protons, confirm excited-state proton (or hydrogen atom) transfer as the primary photophysical event in hypericin. The presence of a rising component in the time-resolved fluorescence of hypericin and the absence of such a component for the hexamethoxy analog are consistent with our assignment of excited-state proton or atom transfer as the primary photophysical process in the light-activated antiviral compound, hypericin. The results using the fluorescence upconversion technique, which detects only emission from the excited state, are in good agreement with our previous transient absorbance measurements. The results are also consistent with a heterogeneous ground state of hypericin.