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Article
Messaging Focus
Postal Technology International (2012)
  • Jacob Johnsen
Abstract

Jacob Johnsen argues that Posts must take a stand in defining part of the core Business in order to change from a Focus on Letters, to a broader Focus on Messages

Keywords
  • Hybrid Mail,
  • Strategy,
  • Messaging,
  • hybrid post,
  • postal
Publication Date
June, 2012
Citation Information
Jacob Johnsen. "Messaging Focus" Postal Technology International (2012)
Available at: http://works.bepress.com/jacob_johnsen/5/