Public support for planning programs and initiatives are an important component of its success but opposition can be a powerful impediment. When siting unwanted land uses such as affordable housing, neighborhood opposition can be a particularly effective barrier. Understanding the factors that influence opposition is a necessary precursor to successful planning initiatives. This review discusses how attitudes toward affordable housing are likely shaped by factors that influence other social policy attitudes— particularly ideology and stereotyping. The author concludes with recommendations and methods that planners can use to manage public opposition and influence attitudes toward affordable housing.