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Article
Marketing Plant
Marketing Journal (2013)
  • Ivan F Rodriguez
Abstract

This marketing plan (MP) is tailored to support the successful launch of an innovative consulting firm, Accumbens Consulting Group (ACG). ACG will be focused on linking effectively business models (BM) with Enterprises Operating System (EOS) to create profitable and socially responsible companies. ACG will be specialized in Micro, Small and Medium Size Enterprises (MSMEs). ACG’s strategic objectives are defined to create a fast-moving consulting firm that adapt and proactively respond to the dynamics of the market ensuring a progressive advancement to the different phases of globalization. ACG will develop a unique business model, vertical integration paired with business diversification. This model will accelerate company expansion without significant investment.

Keywords
  • Micro,
  • Small and Medium Size Enterprises,
  • Business Management,
  • Accumbens Corporation,
  • Consulting Services,
  • Business Models
Publication Date
Winter December 1, 2013
Citation Information
Ivan F Rodriguez. "Marketing Plant" Marketing Journal Vol. 1 Iss. 10 (2013)
Available at: http://works.bepress.com/ivan_rodriguez/2/