This book explores the processes and outcomes of two US social justice campaigns against the violence associated with extractive industries in Sierra Leone, Angola and Sudan: The Campaign to Eliminate Conflict Diamonds and the Capital Markets Sanctions Campaign. The book provides a narrative of the campaigns and advances two arguments. It challenges the notion that social movements cohese on the basis of commonality of principle and argues that based on the studies, ideologically diverse coalition participants can successfully prosecute campaigns based on strategic operationalization. Secondly, most social movement scholarship is state centric inits analysis of the opportunity structures that enable mobilization and movement processes. This book illustrates that opportunities for social justice action also reside in the free market and are therefore better understood through a tripartite institutional, discursive and strategic opportunity structure framework of analysis. The analysis sheds more understanding of these specific initiatives as well as the operationalization of coalition campaigns and will be of interest to university students,scholars and social justice activists.