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Article
Modeling Semantic and Structural Knowledge in Web Navigation
Discourse Processes
  • Ion Juvina, Wright State University - Main Campus
  • Herre van Oostendorp
Document Type
Article
Publication Date
1-1-2008
Abstract

Research on cognitive modeling of information search and Web navigation emphasizes the importance of “information scent” (the relevance of semantic cues such as link labels and headings to a reader's goal; Pirolli & Card, 1999). This article shows that not only semantic but also structural knowledge is involved in navigating the Web (Juvina, 2006). This article argues for considering both semantic and structural knowledge in modelling Web navigation. A cognitive model is proposed that uses information scent to account for user's judgments of relevance (a semantic dimension) and “path adequacy” (the semantic similarity between a navigation path and a user's goal) to account for user's efficiency in traversing a Web structure (a structural dimension). Two empirical studies show that abilities to represent and manipulate spatial structures are complementary to semantic abilities in accounting for Web navigation performance.

DOI
10.1080/01638530802145205
Citation Information
Ion Juvina and Herre van Oostendorp. "Modeling Semantic and Structural Knowledge in Web Navigation" Discourse Processes Vol. 45 Iss. 4-5 (2008) p. 346 - 364 ISSN: 0163-853X
Available at: http://works.bepress.com/ion_juvina/37/