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Article
Student engagement and learning-by-doing: A multiple technique approach to teaching global business strategy
Journal of International Business Education
  • Ingrid Bonn, Bond University
Date of this Version
1-1-2014
Document Type
Journal Article
Publication Details

Citation only

Bonn, I. (2014). Student engagement and learning-by-doing: A multiple technique approach to teaching global business strategy. Journal of International Business Education, 9, 167-182.

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© Copyright NeilsonJournals Publishing, 2014

2014 HERDC submission

Abstract
Global Business Strategy is a complex and multifaceted subject which is challenging to teach to undergraduate students because of their lack of real-world work experience and the requirement to adopt an international perspective in all thought processes and activities. The purpose of this article is to present a semester-long teaching approach that is based on the assumption that global strategy content and behavioural skills must be simultaneously addressed when teaching the subject. This teaching approach, which fosters student engagement when dealing with diverse, complex and competing demands of global strategy development and implementation, has been used and refined over a seven year period. It combines multiple teaching and evaluation techniques, namely case studies, multiple role plays, article critique assignments, minitests, lectures and an exam.
Citation Information
Ingrid Bonn. "Student engagement and learning-by-doing: A multiple technique approach to teaching global business strategy" Journal of International Business Education Vol. 9 (2014) p. 167 - 182 ISSN: 1649-4946
Available at: http://works.bepress.com/ingrid_bonn/22/