Skip to main content
Presentation
Sustainability- The missing ingredient in strategy
Australia and New Zealand Academy of Management 22nd ANZAM conference 2008: Managing in the Pacific Century (2008)
  • Ingrid Bonn, Bond University
  • Josie Fisher, University of New England
Abstract

While strategy has been addressed in the literature since the 1960s and sustainability has received a lot of attention recently, there has been little attention paid to the question of how sustainability considerations might be integrated into an organisation's strategy. In this paper a framework that outlines how sustainability can be addressed strategically in organisations is introduced and analysed. It is argued that all three dimensions of sustainability- economic, environmental and social- must be integrated into all aspects of an organisation's strategy and need to be addressed on an ongoing basis.

Keywords
  • sustainability,
  • strategic decision-making,
  • strategy
Publication Date
December 5, 2008
Comments
Citation only.

Bonn, I., & Fisher, J. (2008). Sustainability- The missing ingredient in strategy. Paper presented at the Australia and New Zealand Academy of Management 22nd ANZAM conference 2008: Managing in the Pacific Century, Auckland, New Zealand.

Access the conference website.

2008 HERDC submission. FoR Code: 1503

© Copyright Ingrid Bonn & Josie Fisher, 2008
Citation Information
Ingrid Bonn and Josie Fisher. "Sustainability- The missing ingredient in strategy" Australia and New Zealand Academy of Management 22nd ANZAM conference 2008: Managing in the Pacific Century (2008)
Available at: http://works.bepress.com/ingrid_bonn/15/