Article
Place branding: Aligning multiple stakeholder perception of visual and auditory ...
Journal of Destination Marketing and Management
(2018)
Filareti Kotsi, Melodena Stephens Balakrishnan, Ian Michael and Thomas Zoëga Ramsøy
© 2016 Elsevier Ltd Place branding is complex due to its interdisciplinary nature, the highly competitive market, diverse stakeholder needs, ...