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Presentation
Exploiting Proactive Interaction to Improve Retail Experiences
2014 AMS World Marketing Congress (2014)
  • Hyunju Shin, Georgia Southern University
  • Alexander E. Ellinger
  • David L. Mothersbaugh
Publication Date
August, 2014
Citation Information
Hyunju Shin, Alexander E. Ellinger and David L. Mothersbaugh. "Exploiting Proactive Interaction to Improve Retail Experiences" 2014 AMS World Marketing Congress (2014)
Available at: http://works.bepress.com/hyunju_shin/5/