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Presentation
Customer’s Perceptions of Authenticity in a Service Encounter
Academy of Marketing Science Annual Conference (AMS) (2011)
  • Hyunju Shin, Georgia Southern University
  • Kyoungmi Kim, The University of Alabama
  • Sharon E. Beatty, The University of Alabama
Abstract
This presentation was given during the Academy of Marketing Science Annual Conference.
Keywords
  • Customer perceptions,
  • Authenticity,
  • Service encounter
Publication Date
May 24, 2011
Location
Coral Gables, FL
Citation Information
Hyunju Shin, Kyoungmi Kim and Sharon E. Beatty. "Customer’s Perceptions of Authenticity in a Service Encounter" Academy of Marketing Science Annual Conference (AMS) (2011)
Available at: http://works.bepress.com/hyunju_shin/10/