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Article
Embellishing Text Search Queries to Protect User Privacy
Proceedings of the VLDB Endowment: 36th International Conference on Very Large Data Bases: Singapore, 13-17 September 2010
  • Hwee Hwa PANG, Singapore Management University
  • Xuhua DING, Singapore Management University
  • Xiaokui XIAO, Nanyang Technological University
Publication Type
Conference Proceeding Article
Version
submittedVersion
Publication Date
9-2010
Abstract

Users of text search engines are increasingly wary that their activities may disclose confidential information about their business or personal profiles. It would be desirable for a search engine to perform document retrieval for users while protecting their intent. In this paper, we identify the privacy risks arising from semantically related search terms within a query, and from recurring highspecificity query terms in a search session. To counter the risks, we propose a solution for a similarity text retrieval system to offer anonymity and plausible deniability for the query terms, and hence the user intent, without degrading the system’s precision-recall performance. The solution comprises a mechanism that embellishes each user query with decoy terms that exhibit similar specificity spread as the genuine terms, but point to plausible alternative topics. We also provide an accompanying retrieval scheme that enables the search engine to compute the encrypted document relevance scores from only the genuine search terms, yet remain oblivious to their distinction from the decoys. Empirical evaluation results are presented to substantiate the effectiveness of our solution.

Keywords
  • Search engines,
  • privacy,
  • confidential information,
  • similarity text retrieval system
Identifier
10.14778/1920841.1920918
Publisher
ACM
City or Country
New York
Copyright Owner and License
Authors
Creative Commons License
Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International
Additional URL
http://dx.doi.org/10.14778/1920841.1920918
Citation Information
Hwee Hwa PANG, Xuhua DING and Xiaokui XIAO. "Embellishing Text Search Queries to Protect User Privacy" Proceedings of the VLDB Endowment: 36th International Conference on Very Large Data Bases: Singapore, 13-17 September 2010 Vol. 3 Iss. 1/2 (2010) p. 598 - 607 ISSN: 2150-8097
Available at: http://works.bepress.com/hweehwa-pang/31/