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Presentation
The Relationship Between Brand Association, Brand Awareness, Perceived Quality, Brand Loyalty and Brand Equity: A Case Study of Apple in Thailand
International Academy of Business and Public Relations Disciplines (2015)
  • Howard W. Combs, San Jose State University
  • T. An
  • Sirion Chaipoopirutana, Assumption University of Thailand
Disciplines
Publication Date
November, 2015
Citation Information
“The Relationship Between Brand Association, Brand Awareness, Perceived Quality, Brand Loyalty and Brand Equity: A Case Study of Apple in Thailand” Proceedings of the International Academy of Business and Public Relations Disciplines (with T. An and S. Chaipoopirutana) November 2015.