An Investigation of the Factors Which Influence Repurchase Intentions towards Luxury BrandsJournal of Business and Behavioral Sciences (2016)
This paper examined the relationship between demographic, personal value perceptions; social influence and functional value perception factors with repurchase intention for luxury brand products in the luxury market. Factors which influence the purchase intention in the luxury market were identified. To conduct this study, the researchers examined the 4 main factors likely influencing the repurchase intention: six facets of value perception including hedonism, social status value, conspicuous value, price quality perception, uniqueness value as well as four demographic variables including gender and age level. This study found a positive relationship between social influence and functional value perception towards repurchase intention for luxury brand products.
Citation InformationCharles Young and Howard W. Combs. "An Investigation of the Factors Which Influence Repurchase Intentions towards Luxury Brands" Journal of Business and Behavioral Sciences Vol. 28 Iss. 1 (2016)
Available at: http://works.bepress.com/howard_combs/29/