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Impact of Operational Planning on Small Business Retail Performance
Journal of Small Business Strategy
  • LuAnn Ricketts Gaskill, Iowa State University
  • Howard E. Van Auken, Iowa State University
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This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

This article is from Journal of Small Business Strategy 5 (1994): 21.

This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Van Auken et al
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LuAnn Ricketts Gaskill and Howard E. Van Auken. "Impact of Operational Planning on Small Business Retail Performance" Journal of Small Business Strategy Vol. 5 Iss. 1 (1994) p. 21 - 35
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