Impact of Operational Planning on Small Business Retail PerformanceJournal of Small Business Strategy
AbstractThis study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.
RightsThis is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright OwnerVan Auken et al
Citation InformationLuAnn Ricketts Gaskill and Howard E. Van Auken. "Impact of Operational Planning on Small Business Retail Performance" Journal of Small Business Strategy Vol. 5 Iss. 1 (1994) p. 21 - 35
Available at: http://works.bepress.com/howard-vanauken/8/