Consumers’ attitudes of e-commerce in ChinaIssues in Information Systems
Additional Publication URLhttp://www.iacis.org/iis/iis_articles.php?volume=7&issue=2
AbstractThis research studied the problem of B2C and C2Cconsumers’ attitudes towards trust of the businesstransaction process in China by using the“Consumer Attitudes towards Trust in the e-Business Model.” Four factors in the model wereanalyzed, privacy, security, financial institution andtrusted seal. From this analysis, the conclusion onthe consumers’ attitudes was drawn.
This article was originally published in Issues in Information Systems,2006, Volume 7, Issue 2.
Citation InformationHongjiang Xu, Xiaowen Zou and Hengshan Wang. "Consumers’ attitudes of e-commerce in China" Issues in Information Systems Vol. 7 Iss. 2 (2006) p. 202 - 207
Available at: http://works.bepress.com/hongjiang_xu1/11/