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About Ho Kim

Ho Kim is an Assistant Professor of Digital and Social Media Marketing.  He holds a Ph.D. from UCLA, an M.S. degree from Korea Advanced Institute of Science and Technology, Korea, and a Bachelor degree from Yonsei University, Korea. His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis.

Positions

July 2015 - Present Assistant Professor, University of Missouri-St. Louis ‐ Department of Marketing
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August 2013 - July 2015 Assistant Professor, Azusa Pacific University ‐ Marketing
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June 2009 - June 2013 Graduate Student Researcher, UCLA Anderson School of Management
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March 2008 - June 2013 Teaching Assistant, UCLA Anderson School of Management ‐ Marketing
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Curriculum Vitae

Disciplines

Research Interests

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Honors and Awards

  • 47th Annual Sheth Foundation Doctoral Consortium Fellow, 2012
  • INFORMS Society of Marketing Science Fellow, 2012
  • Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics Fellow, 2010
  • UCLA Anderson Doctoral Fellowship, 2008-2012
  • KAIST Business School Graduate Student Fellowship, 2006-2008
  • KAIST Doctoral Conference Award for Excellence Research, 2007
  • KAIST Business School Graduate Student Fellowship, 1997-1999

Courses

Education

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2008 - 2013 PhD, University of California, Los Angeles - The Anderson School of Management ‐ Management (Marketing)
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1997 - 1999 M.Eng, Korea Advanced Institute of Science and Technology ‐ Management Engineering
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1993 - 1997 BBA, Yonsei University ‐ Business Administration
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Links

Contact Information

Phone: 314-516-6298

Email:

Open Access Works (1)

Research Works (14)