"Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-harm Crisis" by Sungha Jang

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Article

Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-harm Crisis

Asia Pacific Journal of Marketing and Logistics (2018)

Sungha Jang, Kansas State University
Jinsoo Kim, Rhode Island College
Reo Song, California State University, Long Beach
Ho Kim, University of Missouri–St. Louis

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Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

June 11, 2018

DOI

10.1108/APJML-03-2017-0056

Citation Information

Sungha Jang, Jinsoo Kim, Reo Song and Ho Kim. "Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-harm Crisis" Asia Pacific Journal of Marketing and Logistics Vol. 30 Iss. 3 (2018) p. 705 - 724
Available at: http://works.bepress.com/ho-kim/1/