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Presentation
An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001
American Marketing Association Annual Summer Conference (AMA)
  • H. Leslie Furr, Georgia Southern University
Document Type
Presentation
Presentation Date
8-2-2002
Location
San Diego, CA
Citation Information
H. Leslie Furr. "An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001" American Marketing Association Annual Summer Conference (AMA) (2002)
Available at: http://works.bepress.com/hleslie-furr/98/