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Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China
FIU Hospitality Review
  • Mark A. Bonn, Florida State University
  • Howook Chang, Florida State University
  • Jerome Agrusta, Hawaii Pacific University
  • H. Leslie Furr, Georgia Southern University
  • Woo Gon Kim, Florida State University
Document Type
Article
Publication Date
1-1-2009
Abstract
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.
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Copyright © 2009 Florida International University. This article is available in Hospitality Review.

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Citation Information
Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, et al.. "Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China" FIU Hospitality Review Vol. 27 Iss. 1 (2009) p. 58 - 76
Available at: http://works.bepress.com/hleslie-furr/71/