Skip to main content
Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China
FIU Hospitality Review
  • Mark A. Bonn, Florida State University
  • Howook Chang, Florida State University
  • Jerome Agrusta, Hawaii Pacific University
  • H. Leslie Furr, Georgia Southern University
  • Woo Gon Kim, Florida State University
Document Type
Publication Date
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.

Copyright © 2009 Florida International University. This article is available in Hospitality Review.

Publisher Statement:

Reproduction, posting, transmission or other distribution or use of the article or any material therein, in any medium as permitted by a personal-use exemption or by written agreement of FIU Digital Commons, requires credit to FIU Digital Commons as copyright holder (e.g., FIU Digital Commons © 2017).

The following uses are always permitted to the author(s) and do not require further permission from FIU Digital Commons provided the author does not alter the format or content of the articles, including the copyright notification:

"Posting of the article on the internet as part of a non-commercial open access institutional repository or other non-commercial open access publication site affiliated with the author(s)'s place of employment (e.g., a Phrenology professor at the University of Southern North Dakota can have her article appear in the University of Southern North Dakota's Department of Phrenology online publication series)."

Citation Information
Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, et al.. "Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China" FIU Hospitality Review Vol. 27 Iss. 1 (2009) p. 58 - 76
Available at: