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Article
Predicting a Behavioral Profile for Pleasure Travelers on the Basis of Internet Use Segmentation
Journal of Travel Research
  • Mark A. Bonn, Florida State University
  • H. Leslie Furr, Georgia Southern University
  • Alex M. Susskind, Cornell University
Document Type
Article
Publication Date
5-1-1999
DOI
10.1177/004728759903700403
Abstract
In an attempt to create a behavioral profile of pleasure travelers segmented based on Internet use, 5,319 pleasure travelers were interviewed. Initially, the respondents were classified as an Internet user or Internet nonuser based on whether or not they would use the Internet to seek travel-related information. Using discriminant analysis, chi square, and analysis of variance statistical techniques, a profile of demographic and behavioral characteristics was created. The results of this study suggest that people who use the Internet to search for travel-related information are likely to be people who are (a) college-educated owners of computers, (b) less than 45 years of age, (c) stay more often in commercial lodging establishments, and (d) spend more money each day while traveling. Implications for marketing managers and future research are discussed.
Citation Information
Mark A. Bonn, H. Leslie Furr and Alex M. Susskind. "Predicting a Behavioral Profile for Pleasure Travelers on the Basis of Internet Use Segmentation" Journal of Travel Research Vol. 37 Iss. 4 (1999) p. 333 - 340
Available at: http://works.bepress.com/hleslie-furr/68/