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Presentation
Using Internet Technology to Request Travel Information and Purchase Travel Services: A Comparison of X'ers, Boomers and Mature Market Segments Visiting Florida
American Marketing Association International Conference (AMA) (2000)
  • Mark A. Bonn, Ph.D., Florida State University
  • H. Leslie Furr, Georgia Southern University
Abstract
Professional surveyors completed 13,923 personal interviews with travelers during their recent trip to Tampa, FL. Visitors answered queries from a standard questionnaire regarding their recent trip, including spending patterns (for food, lodging, and activities), travel mode, and Internet use. The following five hypotheses were formulated based upon recent research into Internet use: - H1: Measurable travel characteristics such as length of stay and on-site expenditures are significantly greater for Internet users than Internet nonusers. - H2: Mature tourists are significantly less likely to book travel services on the Internet than Baby Boomers or Generation X'ers. - H3: Non-US tourists are significantly less likely to use the Internet to book travel services on the Internet than US travelers. - H4: Mature tourists are significantly less likely to purchase travel-related goods and services over the Internet than “Baby Boomers" or “Generation X'ers." - H5: Non-US tourists are significantly less likely to purchase travel goods or services over the Internet than US tourists.
Keywords
  • Internet technology,
  • Travel information,
  • Travel services,
  • X'ers,
  • Boomers,
  • Mature,
  • Market segments,
  • Florida,
  • Age segments,
  • Destination marketing,
  • Internet,
  • Travel products
Disciplines
Publication Date
July 6, 2000
Location
Vienna, Austria
Citation Information
Mark A. Bonn and H. Leslie Furr. "Using Internet Technology to Request Travel Information and Purchase Travel Services: A Comparison of X'ers, Boomers and Mature Market Segments Visiting Florida" American Marketing Association International Conference (AMA) (2000)
Available at: http://works.bepress.com/hleslie-furr/27/