Seasonal Variation of Coastal Resort Visitors: Hilton Head IslandJournal of Travel Research (1992)
This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.
- Seasonal variation,
- Coastal resort,
Publication DateJuly, 1992
Citation InformationMark A. Bonn, H. Leslie Furr and Muzaffer Uysal. "Seasonal Variation of Coastal Resort Visitors: Hilton Head Island" Journal of Travel Research Vol. 31 Iss. 1 (1992) p. 50 - 56 ISSN: 0047-2875
Available at: http://works.bepress.com/hleslie-furr/21/