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Seasonal Variation of Coastal Resort Visitors: Hilton Head Island
Journal of Travel Research (1992)
  • Mark A. Bonn, Ph.D., Florida State University
  • H. Leslie Furr, Georgia Southern University
  • Muzaffer Uysal, Virginia Tech
This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.
  • Seasonal variation,
  • Coastal resort,
  • Visitors
Publication Date
July, 1992
Citation Information
Mark A. Bonn, H. Leslie Furr and Muzaffer Uysal. "Seasonal Variation of Coastal Resort Visitors: Hilton Head Island" Journal of Travel Research Vol. 31 Iss. 1 (1992) p. 50 - 56 ISSN: 0047-2875
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